SMEs' adoption of e-commerce using social media in a Saudi Arabian context: a systematic literature review

Salma S. Abed, Yogesh K. Dwivedi and Michael D. Williams

International Journal of Business Information Systems, 2015, vol. 19, issue 2, 159-179

Abstract: Through the analysis of a number of previous studies, this article aims to present an overview of extent literature on the adoption of e-commerce by small- and medium-sized enterprises (SMEs) using social media in a Saudi Arabian context. An extensive literature review has been grouped and represented in six different categories including information and communications technology (ICT) adoption, e-commerce adoption by organisations, consumer adoption of e-commerce, e-commerce adoption by SMEs including the use of social media to adopt e-commerce and the use of social media by SMEs to adopt e-commerce in a Saudi Arabian context. The studies are analysed, literature gaps are highlighted and further research directions within the field are proposed.

Keywords: e-commerce adoption; social media; small and medium-sized enterprises; SMEs: Saudi Arabia; electronic commerce; literature review; ICT adoption. (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbisy:v:19:y:2015:i:2:p:159-179

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