 Organisational influences on e-commerce adoption in a developing country context using UTAUTFaith-Michael E. Uzoka International Journal of Business Information Systems, 2008, vol. 3, issue 3, 300-316 Abstract: E-commerce has emerged as a whole business strategy, offering a range of services and opportunities that seem to change traditional business models. A number of studies have applied the technology innovation models to the adoption of e-commerce. This study adopts the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate organisational influences on the adoption of e-commerce in a developing country with xenophobic tendencies. The results indicate that gender impacts negatively on the adoption of e-commerce, while organisation size, management support, communications and information availability contribute positively to the adoption of e-commerce. This study is a furtherance of a previous one that identified organisational factor as playing a key role in e-commerce adoption. It provides more insights into the adoption of foreign technology in a xenophobic developing country. Keywords: e-commerce; e-readiness; developing countries; organisational factors; unified theory of acceptance and use of technology; UTAUT; xenophobia; electronic commerce; foreign technology. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbisy:v:3:y:2008:i:3:p:300-316 Access Statistics for this article More articles in International Journal of Business Information Systems from Inderscience Enterprises Ltd |
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