The business case for CSR: where are we?
Michael Hopkins
International Journal of Business Performance Management, 2003, vol. 5, issue 2/3, 125-140
Abstract:
Corporate Social Responsibility (CSR) is on the "hot list" of emerging social phenomena. This makes the question of the relationship between CSR and corporate staying power a key issue. There is a belief, and one that will be explored in this paper, that there is a positive link between social and financial performance especially when looking at the increased relevance of intangible assets such as reputation and knowledge networks. These turn into a source of market value and competitive advantage.
Keywords: corporate social responsibility; business case. (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbpma:v:5:y:2003:i:2/3:p:125-140
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