Consumer adoption of internet banking in Nigeria

Ping Gao and Olayinka Owolabi

International Journal of Electronic Finance, 2008, vol. 2, issue 3, 284-299

Abstract: Internet banking as a key component of e-finance has gained research attention. However, the research on developing countries is lacking. This paper investigates the factors that influence the consumer adoption of internet banking in Nigeria. The results show that the currently relevant factors determining the adoption of internet banking in Nigeria include the level of awareness or attention, the accessibility to computers and the internet, convenience, privacy, costs, and the availability of knowledge and support concerning internet banking. This paper argues that the banks should embark on initiatives that would drastically increase the level of consumer awareness of internet banking details, especially its benefits.

Keywords: consumer adoption; developing countries; e-finance; internet banking; Nigeria; online banking; electronic finance; e-banking. (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijelfi:v:2:y:2008:i:3:p:284-299

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