Investigating customer satisfaction, loyalty and web usability concerning the use of Word-of-Mouth as a means of referral among internet banking users in Malaysia

Tan Hui Lee and Noor Ismawati Jaafar

International Journal of Electronic Finance, 2011, vol. 5, issue 4, 357-373

Abstract: In this paper, we present our findings to develop an understanding of the effect of website usability, customer satisfaction on loyalty and positive Word-of-Mouth (WOM) as a means of referral. A survey was conducted among 220 internet banking users in Malaysia who represented the main banking customer base. The results show that customer satisfaction and customer loyalty enhance WOM. However, the effect of web usability is not significant on WOM. Even though the results confirm the findings of earlier studies, they suggest that there is room for improvement.

Keywords: WOM; word-of-mouth; internet banking; e-finance; web usability; customer satisfaction; customer loyalty; e-banking; electronic banking; online banking; electronic finance; Malaysia. (search for similar items in EconPapers)
Date: 2011
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