Power asymmetries, flexibility and the propensity to coopete: an empirical investigation of SMEs' relationships with franchisors

Wojciech Czakon

International Journal of Entrepreneurship and Small Business, 2009, vol. 8, issue 1, 44-60

Abstract: The impact of interorganisational features on a relationship's development process is studied through the case of Small and Medium Enterprises' (SMEs) relationships with franchisors in the banking sector. The study provides a real-life, in-depth study of SME-franchisor relationships, including their development, disruption and propensity to coopete. A power asymmetry is revealed to be a major reason for the formation of the relationship, whereas flexibility seems to be positively correlated with development. There is evidence that a development model should encompass a mutually agreed evolution but also unilateral actions, including coopetition and opportunism. The author proposes a development model.

Keywords: coopetition; interorganisational features; dynamics; franchising; flexibility; asymmetries; small and medium-sized enterprises; SMEs; banking sector. (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:8:y:2009:i:1:p:44-60

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