Classifying the strategic capability of farmers: a segmentation framework

Gerard McElwee and Rob Smith

International Journal of Entrepreneurial Venturing, 2012, vol. 4, issue 2, 111-131

Abstract: This paper examines the capability of farmers to diversify and outlines the barriers and challenges that confront farmers. It suggests that not all farmers have a high level of 'strategic awareness capability'. The paper describes how a segmentation framework can be used to provide coherent understanding of the entrepreneurial farming business. A segmentation framework will be presented. The segmentation framework classifies farmers by their personal characteristics, the characteristics of the farm enterprise, activities and processes undertaken by the farmer and specific needs of the farm enterprise. Criteria from this framework are chosen to identify different types of entrepreneurial farmers. The resulting framework shows different types of entrepreneurial farmers reflecting the strategic orientation of the farm. Different strategic orientations in farming may require different skills. The framework provides the opportunity for individual rural ventures to determine what these skills are.

Keywords: rural business; entrepreneurial farmers; diversification strategy; entrepreneurship; strategic capabilities; entrepreneurial segmentation; entrepreneurial farming; strategic orientation; rural ventures; rural entrepreneurs. (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijeven:v:4:y:2012:i:2:p:111-131

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