The service quality of e-banks: an exploratory study
Philip Gerrard and
J. Barton Cunningham
International Journal of Financial Services Management, 2005, vol. 1, issue 1, 102-117
Abstract:
This study develops a model for measuring the service quality of e-banks. Our model's seven factors are very consistent with the four core factors of the generic e-SERVQUAL model, but less consistent with its three non-core factors. Appearances and staff qualities, being new factors identified in this study, should be useful to e-bank management because they are factors uniquely relevant for e-bank customers. The seven factors emerged from a content analysis of comments made by consumers about their e-banking experiences.
Keywords: e-banking; service quality; new technologies; financial services; internet banking; Singapore. (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijfsmg:v:1:y:2005:i:1:p:102-117
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