Impact of consumer decision-making styles on Indian consumers' mall shopping behaviour
Arpita Khare
International Journal of Indian Culture and Business Management, 2012, vol. 5, issue 3, 259-279
Abstract:
The past decade has seen Indian retail evolve from unorganised to organised formats. The current research was an attempt to understand the role of consumer decision-making styles on mall shopping behaviour of Indian consumers. The mall shopping attributes were factor analysed to identify the factors most significant to Indian consumers. The results suggest age of the consumers affects their shopping decision styles. The brand conscious, novelty seeking and recreational shopping styles influence mall shopping attributes.
Keywords: consumers; consumer decisions; decision-making; shopping malls; shopping behaviour; retailing; retail trade; unorganised formats; organised formats; factor analysis; significant factors; shops; brand consciousness; novelty seeking; recreational shopping; shopping styles; shopping attributes; India; Indian culture; business management. (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (3) Track citations by RSS feed
Downloads: (external link)
http://www.inderscience.com/link.php?id=46624 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:5:y:2012:i:3:p:259-279
Access Statistics for this article
More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker (informationadministrator5@inderscience.com).