Bundling for B2B procurement auctions: current state and best practices

Tobias Schoenherr and Vincent A. Mabert

International Journal of Integrated Supply Management, 2006, vol. 2, issue 3, 189-213

Abstract: This study provides an overview of the current state of practice in bundling multiple items together for B2B procurement auctions. On the basis of insight obtained from 30 case study firms and an exploratory survey, the paper presents conditions, uses and contents of bundles and discusses the benefits and challenges of bundling. Successful approaches are illustrated from participating firms. For the interested practitioner, the paper outlines how this activity should be integrated into the firm's strategic procurement process. Furthermore, a proposed framework views bundling in the context of applicability and suggests generalisations. In addition, a scoring model is proposed, which provides guidance for the practicing professional in answering the question whether to bundle items together or not.

Keywords: purchasing; e-commerce supply management; reverse auctions; bundling; case studies; strategic procurement; electronic commerce; scoring model; B2B procurement; e-procurement; business-to-business; supply chain integration; supply chain management; SCM. (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijisma:v:2:y:2006:i:3:p:189-213

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