Exploring the antecedents of marketing-operations interface quality and competitive aggressiveness

Sumi Jha and Som Sekhar Bhattacharyya

International Journal of Management Practice, 2018, vol. 11, issue 2, 218-232

Abstract: The purpose of the study is to develop a model on Marketing Operations Interface Quality (MOIQ) and Competitive Aggressiveness (CA). The model is developed by establishing the relationship between MOIQ and CA with Enacting Organisational Environment (EOE), Management Support (MS) and Human Resource Management Development (HRDM). The study is conducted by a structured survey questionnaire on 413 managers related to manufacturing organisations in India, employed in both private and public-sector firms. The data were analysed using structural equation modelling. The results of the study indicated goodness of fit of the model having independent variables Enacting Organisational Environment, Management Support and Human Resource Management Development. The dependent variables of the model were Marketing Operations Interface Quality and Competitive Aggressiveness.

Keywords: EOE; enacting organisational environment; management support; HRDM; human resource management development; MOIQ; marketing operations interface quality; competitive aggressiveness. (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=90847 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmpra:v:11:y:2018:i:2:p:218-232

Access Statistics for this article

More articles in International Journal of Management Practice from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().