 When an issue becomes a crisis: an investigation of pre-crisis communication through annual reportsFaith Hatani International Journal of Management Practice, 2019, vol. 12, issue 3, 283-300 Abstract: Drawing on the issues management approach, this study investigates the pre-crisis communication of a multinational enterprise through its annual reports. Using Toyota's global recall crisis as an example, the study examines what a crisis-ridden firm actually focused on and the extent to which the firm communicated warning signs, before a crisis. By employing a leading-edge text analytics software, Leximancer, the study explores the narratives of the annual reports. It sheds light on a less-explored dimension of crisis communication and evidences a shortfall in Toyota's issues management. The findings show that Toyota's articulation of its core values, commitment to safety and customer-orientation subsided before the global recall crisis, despite the fact that some safety issues had surfaced by that time. The analysis highlights that there is a need for the company to conduct a more rigorous self-evaluation of its priorities through the process of outlining annual reports in a non/pre-crisis period. Keywords: issues management; pre-crisis period; crisis communication; crisis management; retrospective case study; content analysis; Leximancer; annual report. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmpra:v:12:y:2019:i:3:p:283-300 Access Statistics for this article More articles in International Journal of Management Practice from Inderscience Enterprises Ltd |
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