Modelling diffusion of successive generations of technology: a general framework

P.K. Kapur, Anu G. Aggarwal, Amir Hossein Soleiman Garmabaki and Gurinder Singh

International Journal of Operational Research, 2013, vol. 16, issue 4, 465-484

Abstract: In today's market where each company is trying to prove itself better than its competitors, companies have to continually bring new generations of their products so as to survive in the market. Each succeeding generation offers some innovative performance or new functionality, distinguishing itself from the past generation. Based on the behavioural assumptions of diffusion theory, this paper proposes an extension of the Bass diffusion model that separates substitution from switching as well as leapfrogging. We also present a relationship between our model and Norton-Bass model. Empirical implications of the proposed model have been validated on data collected from two industries (semiconductor industry dynamic random access memory shipments of six generations, mainframe industry (USA)). The model describes the growth of these generations quite effectively.

Keywords: innovation diffusion; technology leapfrogging; technology substitution; technology switching; successive product generations; diffusion modelling; successive technology generations; semiconductor industry; DRAM; technological diffusion theory; new technology generations. (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.inderscience.com/link.php?id=52715 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijores:v:16:y:2013:i:4:p:465-484

Access Statistics for this article

More articles in International Journal of Operational Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().