A comparison of market entry strategies adopted by Information and Communication Technology (ICT) firms from major and emerging software exporting nations

Stephen Kelly and Jennifer Harrison

International Journal of Trade and Global Markets, 2009, vol. 2, issue 3/4, 303-316

Abstract: This study examines the market entry practices of Australian and Pakistani Information and Communication Technology (ICT) firms and the proposition that Local Software Economy (LSE) maturity affects the selection of market entry practices. The question is significant as it is focused on an indirect effect – namely LSE maturity – on the adoption of market entry practices, with indirect effects being identified in recent literature as being significant and an area in need of further research. The findings provide support for the proposition, indicating that Australian and Pakistani firms, representative of firms operating in high and low maturity LSEs, respectively, adopt a range of different practices relating to international engagement, geographic focus, market entry strategies and international market offering.

Keywords: local software economy; clusters; ICT firms; information technology; communications technology; entry mode selection; internationalisation; market entry; indirect effects; software exports; Australia; Pakistan. (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=28995 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtrgm:v:2:y:2009:i:3/4:p:303-316

Access Statistics for this article

More articles in International Journal of Trade and Global Markets from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().