Concept of Customer Relationship Management as an example of innovation in banking sector

Monika Urbanowicz ()
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Monika Urbanowicz: IET, FCT-Universidade Nova de Lisboa

No 06/2008, IET Working Papers Series from Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology

Abstract: Banks that has introduced CRM system had to make some difficult changes in their organization in order to become more customer oriented. Beside the pure CRM banks try to adopt other innovative tools related with the core CRM. Some of these solutions are constructed in such a way so that ensured could be also access to the information beside to bank’s organization.

Keywords: CRM system; banking management; organisation (search for similar items in EconPapers)
Pages: 19 pages
Date: 2008-08
New Economics Papers: this item is included in nep-ban
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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http://run.unl.pt/handle/10362/1729 First version, 2008 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:ieu:wpaper:07

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