Public perception of creative and cultural industries in Croatia

Jelena Budak (), Edo Rajh and Mirela Holy ()
Additional contact information
Jelena Budak: The Institute of Economics, Zagreb
Mirela Holy: VERN’ University

No 2302, Working Papers from The Institute of Economics, Zagreb

Abstract: This research investigates the public perception of creative and cultural industries in Croatia. Based on the survey data, it assesses how well Croatian citizens/consumers are familiar with creative and cultural industries and explores their usage of creative and cultural industry products and services. The consumers’ attitudes towards creative and cultural industries’ products and services are also compared. The research objective is to identify the determinants of public perception in the context of creative industries and the creative economy. Six main theoretical models of acceptance are tested to examine which model best fits the context of creative industries in Croatia. The findings are framed to facilitate policy decision-making so 20 recommendations for the future development of policies to encourage creative and cultural industries in Croatia are offered.

Keywords: perception; acceptance models; creative and cultural industries; creative economy; consumers (search for similar items in EconPapers)
JEL-codes: D12 L8 Z10 (search for similar items in EconPapers)
Pages: 43 pages
Date: 2023-10
New Economics Papers: this item is included in nep-cul, nep-eur and nep-tra
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Persistent link: https://EconPapers.repec.org/RePEc:iez:wpaper:2302

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