Determinants of the Risk-Taking Attitude among Small Equity Investors

Imran Ali, Saleh Al-Sabaan and Saud Mandurah
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Imran Ali: Department of Business Adminstration, King Abdulaziz University, Jeddah, Saudi Arabia
Saleh Al-Sabaan: King Abdulaziz University, Jeddah, Saudi Arabia
Saud Mandurah: King Abdulaziz University, Jeddah, Saudi Arabia

International Journal of Applied Behavioral Economics (IJABE), 2016, vol. 5, issue 3, 1-13

Abstract: This study explores the personality traits, perceived personal control, behavioral biases, culture, and socio-demographics in determining individual equity investor's risk assumption attitude. The study uses a survey approach to collect responses from small equity investors. A conceptual model is developed and hypotheses are tested through structure equation model (SEM). The result identifies personality traits, perceived personal control, behavioral biases, cultural factor and socio-demographic variables as strong determinants of small equity investor's risk assumption attitude.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jabe00:v:5:y:2016:i:3:p:1-13

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