A New User Segmentation Model for E-Government

Ran Tang, Zhenji Zhang, Xiaolan Guan and Lida Wang
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Ran Tang: Beijing Jiaotong University, Beijing, China
Zhenji Zhang: School of Economics and Management, Beijing Jiaotong University, Beijing, China
Xiaolan Guan: Beijing Institute of Graphic Communication, Beijing, China
Lida Wang: China Software Testing Center, Beijing, China

Journal of Electronic Commerce in Organizations (JECO), 2013, vol. 11, issue 2, 1-11

Abstract: E-government in China has entered the development stage of personalized services, and user segmentation has become an urgent demand. On the basis of systematic interpretation of e-government development stages, in this article, the authors introduce CRM and customer segmentation concept into e-government areas, construct e-government user segmentation model, and obtain user segmentation results by empirical analysis. Comparing with existing segmentation methods based on experience, because of the introduction of customer segmentation concept and K-means algorithm, e-government user segmentation model presented makes segmentation more scientific and reasonable and can adjust dynamically as the user needs change, continuously improving.

Date: 2013
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