The Development of Social E-Enterprises, Mobile Communication and Social Networks: A Social Cognitive Perspective of Technological Innovation

Vanessa Ratten
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Vanessa Ratten: La Trobe Business School, La Trobe University, Melbourne, VIC, Australia

Journal of Electronic Commerce in Organizations (JECO), 2013, vol. 11, issue 3, 68-77

Abstract: As technological innovations have progressed, the ability of social enterprises to find creative solutions to social problems in the global economy has increased. Social electronic enterprises (e-enterprises) contribute to the well-being of society by utilizing information and communications technology that has a financial component in addition to social and environmental objectives. Social e-entrepreneurship is an effective dynamic way that organizations can achieve social objectives that facilitate change in the international environment. More recently, innovation in information and communications technology has increased the ability of individuals to establish social e-enterprises. This paper discusses the role of technological innovations in providing opportunities for social e-enterprises to develop based on mobile online services. The influence of mobile online communities in developing social e-enterprises is investigated along with how mobile communication has encouraged individuals and organisations to be involved in social e-enterprises. The changing mobile social software communications devices that have allowed individuals to build social e-enterprises using technological innovations from the internet are stated. Recommendations for the continued development of social e-enterprises that utilize emerging technological innovations are included in the paper with suggestions for future research.

Date: 2013
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