Web Site Design: Building a Cognitive Framework

Deborah E. Rosen, Elizabeth Purinton and Scott F. Lloyd
Additional contact information
Deborah E. Rosen: University of Rhode Island, USA
Elizabeth Purinton: Marist College, USA
Scott F. Lloyd: University of Rhode Island, USA

Journal of Electronic Commerce in Organizations (JECO), 2004, vol. 2, issue 1, 15-28

Abstract: Usability is rapidly becoming recognized as a crucial element in Web design. Usability addresses the question: How easy is a system for visitors to learn, to use and to remember? Usability impacts the quality of the user’s experience. How, then, does an organization contemplating an online presence choose design elements and a composition that facilitate usability thus encouraging visitors to enter a Web site as well as become repeat visitors? Cognitive psychology offers one perspective that may provide some guidance for site design based upon how individuals process information. The research presented in this paper addresses the question: What factors, if used in site design, will encourage surfers to enter a Web site? Through the development of the Web Site Preference Framework, the authors provide evidence that by making a Web site conducive to information processing preferences, Web pages can be designed that will facilitate viewers entering the site.

Date: 2004
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/jeco.2004010102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:2:y:2004:i:1:p:15-28

Access Statistics for this article

Journal of Electronic Commerce in Organizations (JECO) is currently edited by Pedro Isaías

More articles in Journal of Electronic Commerce in Organizations (JECO) from IGI Global
Bibliographic data for series maintained by Journal Editor ().