Privacy Policy Statements and Consumer Willingness to Provide Personal Information

David B. Meinert, Dane K. Peterson, John R. Criswell and Martin D. Crossland
Additional contact information
David B. Meinert: Missouri State University, USA
Dane K. Peterson: Missouri State University, USA
John R. Criswell: Missouri State University, USA
Martin D. Crossland: Oklahoma State University, USA

Journal of Electronic Commerce in Organizations (JECO), 2006, vol. 4, issue 1, 1-17

Abstract: Consumers’ concerns about information privacy are a primary obstacle to the success of e-commerce. The adoption of privacy policy statements is a direct response to this concern. This exploratory study examined the willingness of graduate students (who, by virtue of age, education, and income, are representative of typical Internet consumers) to provide various types of personal information given varying degrees of protection offered by privacy policy statements. The results demonstrated that the willingness to provide information to Web merchants increased as the level of privacy guaranteed by the statements increased. More importantly, the level of privacy promised by the statements interacted with respondents’ prior familiarity with policy statements in terms of their willingness to provide personal information. The results also demonstrated that while most individuals were aware of privacy policy statements, less than half of the respondents had ever read a privacy statement.

Date: 2006
References: Add references at CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/jeco.2006010101 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:4:y:2006:i:1:p:1-17

Access Statistics for this article

Journal of Electronic Commerce in Organizations (JECO) is currently edited by Pedro Isaías

More articles in Journal of Electronic Commerce in Organizations (JECO) from IGI Global
Bibliographic data for series maintained by Journal Editor ().