Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises
Sandy Chong and
Graham Pervan
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Sandy Chong: Curtin University of Technology, Australia
Graham Pervan: Curtin University of Technology, Australia
Journal of Electronic Commerce in Organizations (JECO), 2007, vol. 5, issue 1, 1-29
Abstract:
This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and non-trading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed.
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:5:y:2007:i:1:p:1-29
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