A Behavioral Beliefs Model of Trustworthiness in Consumer-Oriented E-Commerce

Craig Van Slyke, France Belanger and Christie L. Comunale
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Craig Van Slyke: Saint Louis University, USA
France Belanger: Virginia Tech, USA
Christie L. Comunale: Long Island University-CW Campus, USA

Journal of Electronic Commerce in Organizations (JECO), 2009, vol. 7, issue 2, 22-43

Abstract: For e-commerce to grow, customers must trust organizations with which they interact. In this article, we propose and test a theoretically-derived model of trustworthiness of Web merchants in general. Trustworthiness is influenced by behavioral, competence, and attitudinal beliefs. Findings indicate trustworthiness is strongly influenced by behavior-related beliefs, and less strongly by attitude-related beliefs. Trustworthiness beliefs impact intentions to purchase from Web merchants.

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:7:y:2009:i:2:p:22-43

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