Advancing E-Commerce Beyond Readiness in a Developing Country: Experiences of Ghanaian Firms

Richard Boateng, Richard Heeks, Alemayehu Molla and Robert Hinson
Additional contact information
Richard Boateng: PearlRichards Foundation, Ghana
Richard Heeks: University of Manchester, UK
Alemayehu Molla: RMIT University, Australia
Robert Hinson: University of Ghana Business School, Ghana

Journal of Electronic Commerce in Organizations (JECO), 2011, vol. 9, issue 1, 1-16

Abstract: This paper identifies factors affecting the assimilation of electronic commerce in Ghana and the solutions that Ghanaian firms have developed. Drawing from the elements of two electronic commerce readiness frameworks, the study analyzes the readiness of Ghana to support the conduct of electronic commerce at the firm-level. The study covers the government, technology, market and culture readiness factors. Findings suggest that social networks, managerial capabilities and government commitment have an attendant effect on adoption and use of tangible resources like electronic commerce applications. The findings imply that future research and practitioner efforts should focus on developing a broader perspective to address electronic commerce challenges encompassing issues like how firms can advance to more complex forms of e-commerce after initial e-commerce adoption.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:9:y:2011:i:1:p:1-16

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