Do Privacy Statements Really Work? The Effect of Privacy Statements and Fair Information Practices on Trust and Perceived Risk in E-Commerce

Hamid R. Nemati and Thomas Van Dyke
Additional contact information
Hamid R. Nemati: The University of North Carolina at Greensboro, USA
Thomas Van Dyke: The University of North Carolina, USA

International Journal of Information Security and Privacy (IJISP), 2009, vol. 3, issue 1, 45-64

Abstract: Companies today collect, store and process enormous amounts of information in order to identify, gain, and maintain customers. Electronic commerce and advances in database and communication technology allow business to collect and analyze more personal information with greater ease and efficiency than ever before. This has resulted in increased privacy concerns and a lack of trust among consumers. These concerns have prompted the FCC to call for the use of Fair Information Practices in electronic commerce. Many firms have added privacy statements, formal declarations of privacy and security policy, to their e-commerce web sites in an attempt to reduce privacy concerns by increasing consumer trust in the firm and reducing the perceived risk associated with e-commerce transactions. This article describes an experiment designed to determine the efficacy of that strategy.

Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/jisp.2009010104 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jisp00:v:3:y:2009:i:1:p:45-64

Access Statistics for this article

International Journal of Information Security and Privacy (IJISP) is currently edited by Yassine Maleh

More articles in International Journal of Information Security and Privacy (IJISP) from IGI Global
Bibliographic data for series maintained by Journal Editor ().