Research on Movie Box Office Prediction Model With Conjoint Analysis

Wei Lu and Ruben Xing
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Wei Lu: Communication University of China, Beijing, China
Ruben Xing: Montclair State University, Montclair, USA

International Journal of Information Systems and Supply Chain Management (IJISSCM), 2019, vol. 12, issue 3, 72-84

Abstract: Based on the Chinese film market, considering the influence factors of the movie box office (MBO) from multiple dimensions, and using the conjoint-analysis method with a questionnaire survey and an expert interview to determine the main index system affecting MBO, this article then establishes a MBO forecast model through the neural network BRP method. In combination with the actual data of the film market along with the empirical analysis and verification this article provides valuable investment reference for film risk control and movie investment decisions.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jisscm:v:12:y:2019:i:3:p:72-84

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