Framing Sustainable Practices: Middle Managers and Social Intrapreneurial Championing

Jeffrey Gauthier, Chris Meyer and David Cohen
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Jeffrey Gauthier: SUNY Plattsburgh, Plattsburgh, NY, USA
Chris Meyer: Fordham University, New York, NY, USA
David Cohen: Skidmore College, Saratoga Springs, NY, USA

International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR), 2016, vol. 1, issue 2, 21-39

Abstract: This paper develops and clarifies social intrapreneurship theory by examining the “how” of effective intrapreneurial championing. More specifically, the authors consider the following research question: How does the manner in which middle managers frame sustainable practices influence successful championing outcomes? The authors integrate the natural-resource-based view of the firm with research on middle management championing behaviors and issue-contingent models of ethical decision making to propose a model of sustainability championing for social intrapreneurs. To that end, propositions are developed concerning the relationship between the types of sustainable practice championed, how the argument for a given practice is framed, and successful championing outcomes. This paper contributes to a growing body of literature on social intrapreneurship, providing insight into how intrapreneurial championing can be more effective and building a foundation for future research.

Date: 2016
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