Effects of Corporate Social Responsibility and Creating Shared Value on Sustainability

Janthorn Sinthupundaja and Youji Kohda
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Janthorn Sinthupundaja: Japan Advanced Institute of Science and Technology, Ishikawa, Japan
Youji Kohda: Japan Advanced Institute of Science and Technology, Ishikawa, Japan

International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR), 2017, vol. 2, issue 1, 27-38

Abstract: This article describes how recently, there has been a shift in corporate social responsibility (CSR) to creating shared value (CSV), filling the gap between the strategies underlying competitive advantage and sustainability. Although the principles of CSR and CSV have been broadly studied and investigated, there is still little academic research focusing on the transitions regarding on economic, social, and environmental sustainability. In this article, literature and a case study were reviewed and analyzed to identify differences and contributing factors towards sustainability, based on value co-creation and collaboration approaches. The authors' findings present that the CSV emphasizing on co-created value with the cross-sector collaboration leads to the sustainability. Working together with local people or social organizations enables deep understanding of local context and understand the real social and environmental issues. The study contributes to sustainability and business literature by investigating insights into the sustainability of CSR and CSV, and strengthening the importance of social involvement.

Date: 2017
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