Proposing Co-Design of Personas as a Method to Heighten Validity and Engage Users: A Case from Higher Education

Charlotte Albrechtsen, Majbrit Pedersen, Nicholai Friis Pedersen and Tine Wirenfeldt Jensen
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Charlotte Albrechtsen: University of Southern Denmark, Department of Marketing and Management, Odense, Denmark
Majbrit Pedersen: Ministry of Environment and Food, Danish AgriFish Agency, Copenhagen, Denmark
Nicholai Friis Pedersen: Combined Youth Education, Denmark
Tine Wirenfeldt Jensen: University of Southern Denmark, Centre for Teaching and Learning, Odense, Denmark

International Journal of Sociotechnology and Knowledge Development (IJSKD), 2016, vol. 8, issue 4, 55-67

Abstract: This paper proposes co-designing personas with users as a strategy to overcome a challenge inherent in the design of personas or fictitious users: On one hand, personas should appear realistic and believable as individuals, and on the other hand, personas should represent a broader range of users. By involving empirical users in all parts of the process of persona design, the risk of creating personas that are too stereotypical is minimized, as the participating users enrich the data on which the personas are based with up-to-date and firsthand contextual knowledge. Advantages of co-designing personas with users is illustrated by a case from higher education in which personas were co-designed with students as part of a project aiming at designing a smartphone application for Master's thesis students.

Date: 2016
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