Using Artificial Intelligence for Retail Value Chain
Aigerim Burakhanova,
Gulshat Baizhaxynova,
Aizhan Duisebayeva,
Maira Davletova and
Botagoz Nurakhova
Additional contact information
Aigerim Burakhanova: Narxoz University, Kazakhstan
Gulshat Baizhaxynova: Almaty Management University, Kazakhstan
Aizhan Duisebayeva: Narxoz University, Kazakhstan
Maira Davletova: Turan University, Kazakhstan
Botagoz Nurakhova: Narxoz University, Kazakhstan
International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 2023, vol. 14, issue 1, 1-21
Abstract:
The present study aims to prove hypotheses regarding artificial intelligence integration in retail value chains in the post-Soviet economic space. Hypotheses were proven within a comprehensive research project based on the use of quantitative research methods (questionnaires), which allowed studying the opinions of 512 retail managers in Azerbaijan, Kazakhstan, and Tajikistan. A specially designed questionnaire eliminated ambiguity in results interpretation by including both simple closed questions with a single choice and questions using a Likert scale. All the formulated hypotheses were proven, leading to the conclusion that the retail market of the post-Soviet economic space is not ready for the introduction of robotization and full automation of retail stores. The study results can be used by retail managers in the post-Soviet economic space as they choose the direction of artificial intelligence integration.
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jssmet:v:14:y:2023:i:1:p:1-21
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