Price examination in virtual reality

Praveen Sugathan ()
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Praveen Sugathan: Indian Institute of Management Kozhikode

No 361, Working papers from Indian Institute of Management Kozhikode

Abstract: This study examine how consumers perceives the prices of VR products. The earlier studies used a cost-based measure for price fairness to reduce the effect of valuejudgement. In this study we will use a more direct measure of price fairness. The study was conducted using a sample from India to extend the validity of the findings beyond US. Prices of VR products have found to be influenced by the degree of co-creation.

Keywords: VR Products; E-commerce (search for similar items in EconPapers)
Pages: 3 pages
Date: 2020-03
New Economics Papers: this item is included in nep-cwa
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