Understanding inconsistency in reviews

Praveen Sugathan (praveens@iimk.ac.in)
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Praveen Sugathan: Indian Institute of Management Kozhikode

No 362, Working papers from Indian Institute of Management Kozhikode

Abstract: Extant research has examined the electronic word of mouth in different forms. This paper examines online reviews through experiments. The paper throws light at how reviews are used by customers. Customers use reviews in a disaggregate manner than in an aggregate manner.

Keywords: Product Review; Customers; E-commerce (search for similar items in EconPapers)
Pages: 3 pages
Date: 2020-03
New Economics Papers: this item is included in nep-exp
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Persistent link: https://EconPapers.repec.org/RePEc:iik:wpaper:362

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