Experiences of Designing a Case Based Compulsory Marketing Courses for a Masters Level Programme in Management

A. K. Jain and M. R. Dixit

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: This paper describes authors’ experiences of designing a case based compulsory marketing course for Post Graduate Programme (PGP) in Management (equivalent to MBA) at Indian Institute of Management, Ahmedabad (IIMA). Given the course objectives, set in context of the programme objectives, the participants profile, and the overall learning culture at IIMA; the paper discusses the experiences of design of (I) overall course structure, (ii) different types of modules in the course, and (iii) learning climate in the course. Approaches used for improving the design of each of these over the last 20 years along with assessments of the approaches as well as the currently unresolved issues are presented. The paper concludes with some remarks useful for improving the design of the course and its modules as well as learning climate. Implications for improved design of case based functional area courses as well as other compulsory course offered in PG Programmes are also presented in the end.

Date: 1985-09-01
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp00659

Access Statistics for this paper

More papers in IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department Contact information at EDIRC.
Bibliographic data for series maintained by ().