Small Firm Specialisation in Global Value Chains: Evidence from the Cut Flower Industry

Maureen Benson-Rea and Christina Stringer
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Maureen Benson-Rea: Department of Management and International Business, University of Auckland Business School, New Zealand
Christina Stringer: Department of Management and International Business, University of Auckland Business School, New Zealand

International Journal of Business and Economics, 2015, vol. 14, issue 1, 43-62

Abstract: This is an exploratory study of challenges for small niche producers in the cut flower global value chain (GVC). The study involves interdisciplinary analysis of differentiation strategies to improve positioning and identifies the role of owner-entrepreneurs, innovation, and risk as factors lacking in GVC analysis.

Keywords: SMEs; export marketing; GVCs; cut flower industry (search for similar items in EconPapers)
JEL-codes: F23 L7 M16 O13 Q17 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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