Co-creation: Interface for Online Affective Experience and Repurchase Intention

Kumari Anshu, Loveleen Gaur, Gurmeet Singh and Gurmeet Rabinder Singh
Additional contact information
Kumari Anshu: Amity International Business School, Amity University, Noida, India
Loveleen Gaur: Amity International Business School, Amity University, Noida, India
Gurmeet Singh: School of Business and Management, The University of the South Pacific, Fiji
Gurmeet Rabinder Singh: Department of Tourism and Travel Management, Central University of Jammu, Jammu, India
Authors registered in the RePEc Author Service: Gurmeet Singh

International Journal of Business and Economics, 2021, vol. 20, issue 2, 161-185

Abstract: The study proposes a comprehensive model framework applying co-creation and satisfaction in a moderated mediated mechanism for improving customer Online Repurchase Intention (ORI) via Affective Experiential State (AES). A cross-sectional survey collected data from 542 Indian respondents who do online shopping. Using structural equation modeling the results reveal that mediation effects of Online Shopping Satisfaction (OSS) vary between high and low-level of customer co-creation. Results further reveal that AES is a very influential factor in affecting customers ORI and OSS mediates the effects of AES on customer repurchase intention.

Keywords: Online Customer Experience; Affective Experiential State; Online Repurchase Intention; Online Customer Satisfaction; Co-Creation (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.20-2/pdf/vol_20-2-4.pdf (application/pdf)
https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.20-2/abstract/04.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ijb:journl:v:20:y:2021:i:2:p:161-185

Access Statistics for this article

International Journal of Business and Economics is currently edited by Hsiang-Tsai Chiang (Editor-in-Chief), Chiung-Ju Huang (Editor-in-Chief), Feng-Jyh Lin (Associate Editor), Tzu-Ching Weng (Associate Editor), Hsin-Yi Huang (Managing Editor) and Szu-Hsien Ho (Managing Editor)

More articles in International Journal of Business and Economics from School of Management Development, Feng Chia University, Taichung, Taiwan Contact information at EDIRC.
Bibliographic data for series maintained by Szu-Hsien Ho ().