Relationship between Store Characteristics and Store Loyalty: An Explorative Study

Robaka Shamsher ()
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Robaka Shamsher: School of Business, Chittagong Independent University (CIU), Bangladesh

International Journal of Economics and Empirical Research (IJEER), 2014, vol. 2, issue 11, 431-442

Abstract: The retail shopping industry in Bangladesh is getting bigger day by day since the emergence of superstores- especially in the urban parts of the country. The present study is an attempt to explore the effect of store characteristics in determining store loyalty in Bangladesh. Data were collected from 101 shoppers of major retail chain operating in Dhaka city. A conceptual model was developed and multiple regression was implemented to test the hypotheses. The empirical model shows the results of the tested hypotheses. The results of the study showed that, store appearance followed by store convenience, product quality, and service quality influenced store loyalty whereas product assortment and product price have no effect in determining store loyalty. At the end of paper a few recommendations along with some agenda for future research studies are proposed.

Keywords: Superstores; Store Characteristics; Store Loyalty (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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