The factors responsible with corporate reputation: A structural equation modelling approach

Mihaela Cornelia Sandu ()
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Mihaela Cornelia Sandu: Faculty of Business and Administration, University of Bucharest

Romanian Journal of Economics, 2015, vol. 40, issue 1(49), 170-183

Abstract: In recent years, the concept of corporate reputation has gained wide consideration in the academic field as well as in the business world. Companies are very carreful with their corporate reputation because it is the item that can determine competitive advantage and establishes good relations with stakeholders. This study examines the elements that are responsible for corporate reputation. Data used in this study were collected from the responses of people regarding the perceptions about corporate reputation. Structural modelling analysis is used to analyze data and to test hypothesis concerning the factors that are responsible for corporate reputation.

Keywords: corporate reputation; emotional appeal; confirmatory factor analysis; structural equation modelling (search for similar items in EconPapers)
JEL-codes: C01 C12 C15 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ine:journl:v:40:y:2015:i:49:p:170-183

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