Evolutionary Change in Product Management: Experiences in the Car Rental Industry

William J. Carroll and Richard C. Grimes
Additional contact information
William J. Carroll: The Hertz Corporation, 225 Brae Boulevard, Park Ridge, New Jersey 07656-0713
Richard C. Grimes: Decision Focus Incorporated, 650 Castro Street, Suite 300, Mountain View, California 94041-2055

Interfaces, 1995, vol. 25, issue 5, 84-104

Abstract: Car rental companies offer customers various combinations of car types, rental periods, and pickup and return locations, as well as temporary insurance and refueling options. Hertz developed its yield management system (YMS) to help decide the availability of these combinations of products over time. The YMS integrates information management technology, sophisticated operations research techniques, and information from existing Hertz decision support models that solve the closely-related problems of pricing, fleet planning, and fleet deployment.

Keywords: transportation: road; forecasting: applications (search for similar items in EconPapers)
Date: 1995
References: Add references at CitEc
Citations: View citations in EconPapers (27)

Downloads: (external link)
http://dx.doi.org/10.1287/inte.25.5.84 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:25:y:1995:i:5:p:84-104

Access Statistics for this article

More articles in Interfaces from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().