Initial Coin Offerings, Speculation, and Asset Tokenization

Jingxing (Rowena) Gan (), Gerry Tsoukalas () and Serguei Netessine ()
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Jingxing (Rowena) Gan: Information Technology and Operations Management Department, Cox School of Business, Southern Methodist University, Dallas, Texas 75205
Gerry Tsoukalas: Operations, Information and Decisions Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Serguei Netessine: Operations, Information and Decisions Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Management Science, 2021, vol. 67, issue 2, 914-931

Abstract: Initial coin offerings (ICOs) are an emerging form of fundraising for blockchain-based startups. We examine how ICOs can be leveraged in the context of asset tokenization, whereby firms issue tokens backed by future assets (i.e., inventory) to finance growth. We (i) make suggestions on how to design such “asset-backed” ICOs—including optimal token floating and pricing for both utility and equity tokens (a.k.a. security token offerings)—taking into account moral hazard (cash diversion), product characteristics, and customer demand uncertainty; (ii) make predictions on ICO success/failure; and (iii) discuss implications on firm operating strategy. We show that in unregulated environments, ICOs can lead to significant agency costs, underproduction, and loss of firm value. These inefficiencies, however, fade as product margins and demand characteristics (mean/variance) improve, and they are less severe under equity (rather than utility) token issuance. Importantly, the advantage of equity tokens stems from their inherent ability to better align incentives and thus continues to hold even absent regulation. This paper was accepted by Vishal Gaur, operations management.

Keywords: asset tokenization; blockchain; crowdfunding; cryptocurrency; initial coin offerings; ICOs; moral hazard; security token offerings; STOs; speculators; tokenized inventory (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (24)

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