What Is Different About Digital Strategy? From Quantitative to Qualitative Change

Ron Adner (), Phanish Puranam () and Feng Zhu ()
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Ron Adner: Tuck School of Business, Dartmouth College, Hanover, New Hampshire 03755
Phanish Puranam: INSEAD, 138676 Singapore
Feng Zhu: Harvard Business School, Boston, Massachusetts 02163

Strategy Science, 2019, vol. 4, issue 4, 253-261

Abstract: The recent attention paid to the challenge of digital transformation signals an inflection point in the impact of digital technology on the competitive landscape. We suggest that this transition can be understood as a shift from the quantitative advances that have historically characterized digital progress (e.g., Moore’s law, Metcalf’s law) to qualitative changes embodied in three core processes underlying modern digital transformation: representation, connectivity, and aggregation. We consider the implications for firm strategy and raise questions for future strategy research.

Keywords: digital transformation; digital technology; representation; connectivity; aggregation; firm strategy; digital strategy (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (65)

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