The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia
Lubica Hikkerova and
Jean-Michel Sahut
No 2014-127, Working Papers from Department of Research, Ipag Business School
Abstract:
This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the effectiveness of loyalty programs in relation to purchasing behaviour of Slovak customers. We propose a theoretical model of loyalty determina
Keywords: Loyalty; Price; Behaviour; Commitment; Trust; Hotel (search for similar items in EconPapers)
JEL-codes: M1 M3 (search for similar items in EconPapers)
Pages: 24 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-com and nep-tra
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Persistent link: https://EconPapers.repec.org/RePEc:ipg:wpaper:2014-127
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