Brand influence on consumer preference for environmental labels

Mohamed Akli Achabou ()

No 2014-139, Working Papers from Department of Research, Ipag Business School

Abstract: This research explores the relevance of the strategic choice of Nespresso to opt for an environmental self-declaration in a context of increasing scepticism of the consumers to ecolabells, particularly those established by companies. To reach this goal, a

Keywords: eco-certification; brand; consumer preference; conjoint analysis method. (search for similar items in EconPapers)
Pages: 16 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-env, nep-ipr, nep-pr~ and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

Downloads: (external link)
https://faculty-research.ipag.edu/wp-content/uploa ... IPAG_WP_2014_139.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ipg:wpaper:2014-139

Access Statistics for this paper

More papers in Working Papers from Department of Research, Ipag Business School Contact information at EDIRC.
Bibliographic data for series maintained by Ingmar Schumacher ().