Heterogeneous Institutional environments and Franchise networks Development in Maghreb

Odile Chanut, Nadjoua Gharbi and Dominique Bonet Fernandez

No 2014-171, Working Papers from Department of Research, Ipag Business School

Abstract: Franchising has become a dominant model of distribution in the Western world. Franchising is also developing in emerging markets, with the internationalization of Western franchise systems. This paper analyses the franchise expansion differences between M

Keywords: Franchising business format; institutional environment; institutional theory; franchising law; Maghreb; Morocco; Algeria; Tunisia. (search for similar items in EconPapers)
Pages: 17 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-ara
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