Internet, Price Strategy and Yield Management

Lubica Hikkerova and Jean-Michel Sahut

No 2014-192, Working Papers from Department of Research, Ipag Business School

Abstract: The object of this article is to study the consumer perception of innovative Yield Management (YM) strategies in the hotel sector. Hotels use these practices in order to increase their incomes. These strategies rely heavily on ICT and are more

Pages: 13 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-ger
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Citations: View citations in EconPapers (8)

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