EconPapers    
Economics at your fingertips  
 

Loyalty Programs: a study case in the Hospitality Industry

Lubica Hikkerova

No 2014-194, Working Papers from Department of Research, Ipag Business School

Abstract: The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more broadly about the real advantages they offer firms. We have chosen to focus on the hotel sector and propose a conceptual model on t

Keywords: Loyalty; Price; Behaviour; Commitment; Trust; Hotel (search for similar items in EconPapers)
JEL-codes: M1 M3 (search for similar items in EconPapers)
Pages: 11 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-com, nep-ger, nep-mkt and nep-tur
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://faculty-research.ipag.edu/wp-content/uploa ... IPAG_WP_2014_194.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ipg:wpaper:2014-194

Access Statistics for this paper

More papers in Working Papers from Department of Research, Ipag Business School Contact information at EDIRC.
Bibliographic data for series maintained by Ingmar Schumacher ().

 
Page updated 2025-03-24
Handle: RePEc:ipg:wpaper:2014-194