Peut-on désormais parler d’engagement du distributeur dans la relation avec l’industriel ?

Hicham Abbad, Gilles Paché and Dominique Bonet Fernandez

No 2014-202, Working Papers from Department of Research, Ipag Business School

Abstract: The relationships between large retailers and manufacturers are often perceived as conflicting, as part of a fierce struggle to get a share of value added. To extend its market power, the retailer develops a short-term vision of exchange, with no will of

Keywords: canal de distribution; confiance; dépendance; orientation à long terme; relations interorganisationnelles. (search for similar items in EconPapers)
Pages: 28 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-ger
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Citations: View citations in EconPapers (15)

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