Responsiveness of a franchising network: a resource-based view

Carole Poirel, Dominique Bonet Fernandez and Carolina Serrano Archimi

No 2014-250, Working Papers from Department of Research, Ipag Business School

Abstract: This article analyzes the responsiveness of the franchising networks during the period of economic crisis. The study is conducted within the resource-based theory. The results of the study involve both the definition of the construct of interorganization

Pages: 29 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-cse
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Citations: View citations in EconPapers (9)

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