Efficiency of e-Learning: the case of French Bank Sales Force

Erick Leroux and Jean-Michel Sahut

No 2014-354, Working Papers from Department of Research, Ipag Business School

Abstract: This article investigates the use and the satisfaction derived from e-learning training by sales representatives of commercial banks in France. The research carried out among these representatives concerns a banking training scheme which was followed from

Keywords: eLearning; continuous training; sales force; commercial bank; textual analysis (search for similar items in EconPapers)
JEL-codes: L86 M53 O33 (search for similar items in EconPapers)
Pages: 12 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-eur
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