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Benefits and costs of EU marketing standards for agri-food products

Carlo Russo, Marcello Sansone, Annarita Colamatteo, Maria Anna Pagnanelli and Kyei Edward Twum

No JRC128162, JRC Research Reports from Joint Research Centre

Abstract: This Report summarizes the findings emerging from the online workshop on ‘Marketing Standards: Benefits and costs of EU marketing standards for agri-food products’ which was organized by the Directorate-General for Agriculture and Rural Development (DG-AGRI) and Joint Research Centre (JRC) on September 9th 2021. The discussion revolves around three main issues regarding the EU marketing standards: i) Do the benefits from current regulation exceed the costs? ii) What are the implications of EU regulations for international trade and producers? and iii) What are the possible effects of a change in regulation, updating EU marketing standards to promote a sustainable agrifood system and adjust to changes in consumer preferences and technology?

Keywords: Marketing standards; food chain; EU regulation; European Green Deal; Farm to Fork Strategy (search for similar items in EconPapers)
Date: 2022-01
New Economics Papers: this item is included in nep-agr, nep-dcm and nep-env
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