EMERGING FEMALE ENTREPRENEURSHIP IN JAPAN: A CASE STUDY OF DIGIMOM WORKERS

Shiho Futagami () and Marilyn Helms ()
Additional contact information
Shiho Futagami: Institute for Strategy and Business Economics, University of Zurich
Marilyn Helms: Dalton State College, School of Business Administration

No 82, Working Papers from University of Zurich, Institute for Strategy and Business Economics (ISU)

Abstract: An economic solution for reversing Japan’s financial challenges is entrepreneurship. New ventures are emerging outside the traditional Japanese management systems of lifetime employment, seniority systems, enterprise unions, and the Japanese business culture which stresses a group-oriented, risk-adverse orientation. Governmental changes are slowly improving the climate for entrepreneurship. Using a case study approach, this article follows the development and strategic challenges facing the company, Digimom (or “Digital Mom”) Workers, and profiles the historic and cultural challenges facing a female entrepreneur in Japan. Financial reports as well as a profile of the competitive environment are included. Implications and lessons learned follow the case analysis.

Keywords: Japanese management; lifetime employment; seniority system; Japanese business culture; entrepreneurship; female entrepreneurship; Internet business; information technology (search for similar items in EconPapers)
JEL-codes: J16 L26 (search for similar items in EconPapers)
Pages: 41 pages
Date: 2008-04
New Economics Papers: this item is included in nep-ent
References: Add references at CitEc
Citations:

Downloads: (external link)
http://repec.business.uzh.ch/RePEc/iso/ISU_WPS/82_ISU_full.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:iso:wpaper:0082

Access Statistics for this paper

More papers in Working Papers from University of Zurich, Institute for Strategy and Business Economics (ISU) Contact information at EDIRC.
Bibliographic data for series maintained by IBW IT ().